About Us

  So … we didn’t start because ‘there was nothing else   on the market but bags with teddy bears on’.

  Our story is a little different and it's funny how such a   simple product can lead to so much.  The story so far   …. (it starts a little predictably!)

  Caroline Kouts, who had left a senior marketing   position to have her first child, (and supposedly take   it easy for a while!) seized an opportunity to   commercialise an innovative   product that simply   everybody commented on.

  A ‘closet’ entrepreneur, the cogs started turning and  the Baby Traveller® was born and is now hailed as  ‘the most versatile nappy/diaper bag in the world’.

  With the wheels in motion, the gr8x® brand was then  conceived from a product that gave  birth to an  international brand.   Australian-owned and designed,  gr8x has become a brand  synonymous with  cutting-edge design, style, fashion and functionality.

  Designs are inspired by the trends of the season whilst including features and functions that we hope, exceed your expectations plus add a bit of fun to your day…(Meet ‘Alex’ the gr8x terrier.)

  We know it is important that your baby bag looks great, co-ordinates with your pram and helps keep everything organised giving you convenience and peace of mind when out & about … we get it!

Each bag is manufactured to exacting quality standards and sold through all quality baby and department stores throughout Australia and overseas.

In fact, we are so confident of our quality that we offer a 2 year replacement warranty, quite unique in our industry.

As for the end of the story, well there isn’t one – we have many, many more designs to create that make parenting easier and cooler for mums and dads ... all over the world.